Sociocultural evolution(ism) is an umbrella term for theories of cultural evolution and social evolution, describing how cultures and societies have developed over time. Although such theories typically provide models for understanding the relationship between technologies, social structure, the values of a society, and how and why they change with time, they vary as to the extent to which they describe specific mechanisms of variation and social change.

Today we are not only witnessing, but actively and consciously driving a new e evolution as we migrate to various community portals on the web and develop new behaviours in communicating. The ramifications of these different methods of interacting are driving significant cultural memes to emerge, new lexicons and radically different styles of engaging. The simplest evidence is, of course, the email. ‘But I sent you an email’ my 86 year old mother will complain, (she is on Facebook too). New technologies work for everyone who can afford the devices or access to them. They are ciritcal components of most any job. Not to understand the purpose and practice of ‘blogging’ will practically render you luddite:

Robin Good knows a thing or three about getting noticed online. Robin is an independent new media reporter and online publisher covering topics dealing with effective communication, technology, media and the human potential.

His writings cover the intersection of personal publishing technologies, collaborative creativity, product design, e-learning, citizen journalism and modern forms of human dialogue.His own tv channel hand-picks international news stories that you may not be able to see on your mainstream TV network channels, this ensures he gets plenty of repeat views of course.

Apart from being a very entertaining presenter (in two languages, english and italian), he fully encourages you to learn how to build a strong online identity to increase both your credibility and reputation and does a great job in this short video tutorial. What really matters, he says, is your passion and desire to share your knowledge and explore. He encourages you to be bold and ‘get your hands dirty, it’s part of the game.’

Who hasn’t? Most people pull a ‘sickie’ now and again, but we don’t feel like declaring ‘I just don’t feel like work today’ on the basis that such a revelation would ensure you never go to work again, not at that job anyway. Apparently, the amount of lying we actually do is quite substantial as revealed in this article. How does that play with our integrity?

Lies, Trust and Chocolate ~ The New Social Business