Understanding the power of a quality relationship management depends a good deal on an awareness of people’s behaviour and preferences. Soliciting from any group, community or department, what motivates, inspires and provides satisfying experiences is key to creating strong bonds and powerful alliances that drive buy in and support, no matter the context.

Currently relationship management, across all it’s various attributions, is poorly understood and even more abysmally executed. If the current understanding of relationship management is simply to monitor and respond to negative commentary on your reputation, your brand, your business or your services, or to follow up and cross sell when the customer or client has fallen off your radar, this is no better than shutting the stable door long after the horse has bolted it. It’s about listening, responding, reciprocating, acknowledging, modeling ethics and values, everywhere you are or your business is active.

The value of building and maintaining a reputation built on the seven principles of human givens (accountability, boundaries, respect, responsibility, honesty, support and trust) means creating cooperative alliances and rewarding relationships. This cannot be short cut, avoided, undeserved or manipulated. We are each being held to account on our behaviours in regard to our commitments and on this we stand or fall in peer assessment.

There is no excuse now, given the quantity and quality of tracking technologies and social media assets, not to create a formidable and very manageable strategy to build and sustain quality relationships and use all positive testimonials, word of mouth recommendations and quality referrals to build personal and professional capital as well as business advantage. To fail to implement such a strategy is to be asleep at the wheel in a fast moving and competitive world.

In the wake of the recent revelations of UK politicians financial expenses abuses, provoked the last straw for the british populace. The continuous erosion of public trust met the usual swathe of promises, assurances which only demurred into a flagrant ignoring of public opinion finally diminished the last vestige of respect. The people now demand full accountability, even for what could be, in perspective, minor conflagrations. The widespread ire is compounded in further transparently obvious favouritism of who is encouraged to fall on their sword and who is conferred leniency.

This episode has brought into sharp clarity the need for full transparency and accountantability from politicians, who are, in fact, public servants, drawing very adequate salaries, backed up with substantial pensions. It is the opinion of the Relationship Capital Institute that politicans need to bring a new level of responsible governance that forges a renewed trust, for without it, both they and the public suffer crises that stymies positive recovery in a time of considerable recession and all suffer.

I suggest that they set up a department that educates politicians on what it is to create relationship capital and how the bedrock of values that resources the building of such a necessary quality will renew and restore the peoples trust.

Tough times bring new skill sets in bartering and negotiation. People with strong relationship capital have already laid the ground for exchange as an economic transaction because they have buiilt trust. You can learn how to do this. The Relationship Management Institute offers online training in high level negotiating delivered by an industry expert. It’s all part of the real ‘Relationship Economy’.

Is the prime motivation of  social networking behavior  an attempt reduce risk when making those important decisions that affect our lives? Success in professional services depends on developing and retaining the highest quality relationships. Having a benchmark for what qualitative exchanges look like, is where we are today, in so far as each of us seems to be learning more about.

Reaching out to trusted friends or peers for guidance, information or recommendations around topics that bring confirmation and confidence, such as someone you might need to build a website or provide a service, has been generally restricted to people we have known or met socially. However, since the exponential expansion of virtual socialisation, it is now commonplace to solicit the opinions of those who exist within your extended network despite the fact you might barely know them. If you are lucky enough to get worthwhile responses from people who take the time to reply and guide you to some valuable providers or some new opportune connection, this is the genesis of a trusted relationship. They have stepped up and generated some ‘relationship capital’ with you.

It is important to understand how relationship capital is developed because it is along the same lines as Keith Ferazzi’s clear vision of enterprises as networks. It is a daily practice of providing a goodwill gesture to someone who maybe a friend or a complete stranger, a sort of ‘pay it forward’ philosophy at work. Trust is a beautiful yet fragile creation. Guard it well by only commiting to that which you truly believe you can execute or recommending an excellent service, person, business. This is what makes the world a better place and restores our confidence in one another against a tide of lies and corruption that have driven us to the brink of cynicism.

Trust-based Networks In this first of four segments, Myra Gorman, President and CEO of Community Analytics, explains how trust plays a role inside networks. You can find all the videos in this series on the same Blip TV link.