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	<title>Relationship Management Institute &#187; behaviour</title>
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	<description>Enculturing Soft Skills for Social Commerce</description>
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		<title>The four principles for building a relationship on trust</title>
		<link>http://www.relationshipmanagementinstitute.com/2010/02/the-four-principles-to-build-a-relationship-on-trust/</link>
		<comments>http://www.relationshipmanagementinstitute.com/2010/02/the-four-principles-to-build-a-relationship-on-trust/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 09:45:39 +0000</pubDate>
		<dc:creator>Tia Carr Williams</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[core]]></category>
		<category><![CDATA[creation]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[exchange]]></category>
		<category><![CDATA[Integrity]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Involvement]]></category>
		<category><![CDATA[long-term]]></category>
		<category><![CDATA[modeling]]></category>
		<category><![CDATA[Models]]></category>
		<category><![CDATA[principles]]></category>
		<category><![CDATA[Social Economy]]></category>
		<category><![CDATA[Teamwork]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Values]]></category>
		<category><![CDATA[Willingness]]></category>

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			Interpersonal soft skills are significant in their ability to build relationships forged on trust. Honest communication, mutual respect, even where there are differences of world view or personal opinion, integrity and ethical behaviour, contribute to underpinning the trust factor. Trust is required in constructing healthy communities and organisations, and when it upheld, has been seen [...]]]></description>
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			<p><a href="http://www.relationshipmanagementinstitute.com/wp-content/uploads/2010/02/Trust-300x199.jpg"><img class="alignleft size-full wp-image-648" style="border: 1px solid white; margin: 3px;" title="Trust-300x199" src="http://www.relationshipmanagementinstitute.com/wp-content/uploads/2010/02/Trust-300x199.jpg" alt="" width="300" height="199" /></a>Interpersonal soft skills are significant in their ability to build relationships forged on trust. Honest communication, mutual respect, even where there are differences of world view or personal opinion, integrity and ethical behaviour, contribute to underpinning the trust factor. Trust is required in constructing healthy communities and organisations, and when it upheld, has been seen to unleash creativity, engender empowerment, optimise teamwork. Fostering a culture of trust, therefore, rewards communities and organizations that hold true to the principles as a highly valuable intangible asset. Both <a title="Jack and Suzy Welch on Trust" href="http://www.welchway.com/Media-Gallery/Articles.aspx" target="_self">Jack Welch </a>and <a title="Warren Bennis on Trust" href="http://blogs.hbr.org/hmu/2009/04/avoid-mistakes-that-plague-new.html?cm_mmc=npv-_-MANAGEMENT_TIP-_-AUG_2009-_-MTOD0814" target="_self">Warren Bennis</a> maintain it as a key component to business succcess and yet few companies or institutions seem to manage in enfranchise trust sustainably because of a failure to transmit it as a cultural norm.</p>
<p>The characteristics of trustworthiness include integrity, reliability, fairness, caring, openness, reciprocality and, within appropriate caveats that does not transgress a core value set, loyalty. Organizations and institutional policies might promote a culture of trust by promoting open communication, by modeling behaving in socially responsible and ethical ways to every employee.</p>
<p>According to <a title="The Trust Equation PDF" href="http://trustedadvisor.com/public/files/Trust%20in%20Business%20the%20Core%20Concepts%281%29.pdf" target="_blank">Charles Green, creator of the Trust Equation</a>, ‘the way we use the Trust Creation Process model is really just outcomes of the principles we hold.’ What I understand Charles to impute, it that who we are and what values we hold to be true, informs how we engage and behave with others across the board.</p>
<p>Green maintains that the only way to become trusted is to act consistently from a set of core principles and the four specific principles governing trustworthy behavior that he cites are:</p>
<h2><strong>1) </strong>A focus on the Other (client, customer, internal co-worker, boss, partner, subordinate) for the Other’s sake, not just as a means to one’s own ends.</h2>
<p>We often hear “client-focus,” or “customer-centric.” But these are terms all-too-often framed in terms of economic benefit to the person trying to be trusted.</p>
<h2><strong>2) A collaborative approach to relationships.</strong></h2>
<p>Collaboration here means a willingness to work together, creating both joint goals and joint approaches to getting there.</p>
<h2><strong>3) A medium to long term relationship perspective, not a short-term transactional focus.</strong></h2>
<p>Focus on relationships nurtures transactions; but focus on transactions chokes off relationships. The most profitable relationships for both parties are those where multiple transactions over time are assumed in the approach to each transaction.</p>
<h2><strong>4) A habit of being transparent in all one’s dealings.</strong></h2>
<p>Transparency has the great virtue of helping recall who said what to whom. It also increases credibility, and lowers self-orientation, by its willingness to keep no secrets.</p>
<p>According to Green, applying these principles to all of our actions will develop the fullest potential of trust that bonds and binds relationships, and thereby, builds longevity and reward born from such a strong tie.</p>
<p>As this <a title="Trust as a social mechanism" href="http://crgp.stanford.edu/publications/conference_papers/Brockmanntrust.pdf" target="_self">erudite research</a> on trust reveals, ‘Trust has several beneficial effects. It helps build teams, where trust acts as a bond of tying people together. It reduces energy otherwise required for controls. It helps in cases of conflict. Overall, it reduces task complexity.’</p>
<p>The benefits trust rewards us with professionally, socially and personally, are worthy of our time, attention and investment to explore, accomodate and demonstrate. Make no mistake. your <a title="Relationship Capital" href="http://www.allbusiness.com/human-resources/employee-development-team-building/3839280-1.html" target="_self">‘relationship capital’</a> is being accounted for with every interaction, so it is a wise person that conducts themselves with every meritricious endeavour of creating relationships bound and bonded in trust.</p>
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