Is the prime motivation of  social networking behavior  an attempt reduce risk when making those important decisions that affect our lives? Success in professional services depends on developing and retaining the highest quality relationships. Having a benchmark for what qualitative exchanges look like, is where we are today, in so far as each of us seems to be learning more about.

Reaching out to trusted friends or peers for guidance, information or recommendations around topics that bring confirmation and confidence, such as someone you might need to build a website or provide a service, has been generally restricted to people we have known or met socially. However, since the exponential expansion of virtual socialisation, it is now commonplace to solicit the opinions of those who exist within your extended network despite the fact you might barely know them. If you are lucky enough to get worthwhile responses from people who take the time to reply and guide you to some valuable providers or some new opportune connection, this is the genesis of a trusted relationship. They have stepped up and generated some ‘relationship capital’ with you.

It is important to understand how relationship capital is developed because it is along the same lines as Keith Ferazzi’s clear vision of enterprises as networks. It is a daily practice of providing a goodwill gesture to someone who maybe a friend or a complete stranger, a sort of ‘pay it forward’ philosophy at work. Trust is a beautiful yet fragile creation. Guard it well by only commiting to that which you truly believe you can execute or recommending an excellent service, person, business. This is what makes the world a better place and restores our confidence in one another against a tide of lies and corruption that have driven us to the brink of cynicism.

Trust-based Networks In this first of four segments, Myra Gorman, President and CEO of Community Analytics, explains how trust plays a role inside networks. You can find all the videos in this series on the same Blip TV link.